Piero Stucchi Prinetti, who inherited the property in the 1950s, was considered to be a leading light in the production of quality Chianti Classico wines and one of the first to promote his wines to the international markets. Then, with the help of his acclaimed cookery book writer wife, Lorenza de’ Medici, he was the first to promote Tuscan Extra Virgin Olive Oil to foreign markets, realising that this was a product that could add a touch of the flavour of the Tuscan land to international cuisine.
Our relationship with the Stucchi Prinetti family started shortly before the 1985 frost when two wine importers created The Tuscan Olive Oil Advisory Board, and organised what we believe was the first British olive oil tasting for retailers and journalists. It was here that we met Lorenza de Medici and were persuaded that it was, of course, completely feasible to have two Tuscan oils on our (very short) product list. That was the start of a long relationship which now continues with her children, Roberto and Emanuela.
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